Though
business has existed as a part of the society,
the relationship between business and society
has undergone a rapid modification influenced
by changes in local and global environments,
more so in the recent decades than ever in the
past.
With
trade and commerce becoming more global and
complex, new and greater demands for enhanced
corporate responsibility and transparency are
being placed on companies by a wide range of
international stakeholders.
Business
today is therefore realizing that the world
is not made up of shareholders. For many who
are presuming beneficial effects of this development
of free globLimitational market, CSR is a return
to ethical values for individual and for corporations.
They argue that, CSR provides a way forward
which negates the negative effects of the free
global market. This argument is based upon the
importance of ethics and ethical behaviour,
for each of us as individual and for each corporation
who are nothing more than a collection of individuals
who have come together for a particular purpose.
Herein
we can mention the various artisan and industrial
clusters that put their efforts into strengthening
their infrastructure so that they can play efficiently
in the national as well as the international
market.